150+ Social Media Post Ideas

Social media is a great way to inform students and families about college options. But it can be hard to keep a consistent posting schedule! Struggling to come up with ideas? We’ve got you. Here are 150+ ideas for social posts.

Also be sure to download our toolbox of social media graphics! (Link will download a zipped file.)


  1. January 4: Share college fun facts for #NationalTriviaDay
  2. January 6 Share a throwback of your college technology set up (or pull an image from online) for #TechnologyDay
  3. January 11 Share a collage of college-going images for #VisionBoardDay
  4. May 4 Post a memory about a favorite/influential college professor and invite others to share their most influential teacher for #ThankATeacherDay 
  5. May 24 Encourage students to take a virtual college road trip for #NationalRoadTripDay
  6. June 6 Post something encouraging for #HigherEducationDay 
  7. June 20 Wish recent grads a great summer #FirstDayOfSummer 
  8. June 21 Share a selfie in college apparel and ask others to share theirs for #SelfieDay or #NationalSelfieDay
  9. August 19 Share a picture of a WV college campus for #WorldPhotoDay
  10. October 5 Highlight a fellow teacher that’s going above ad beyond to help get students ready for life after graduation for #WorldTeachersDay.
  11. October 30 For #ChecklistDay share a college-going checklist 
  12. November 8 for #STEMDay highlight a college/university/program that excels in STEM education/opportunities. 
  13. Share College Decision Day events.
  14. Share a reminder to register for the October/November SAT, SAT Subject Tests, and ACT tests 
  15. Remind upcoming seniors to start college-going plans with #SummerBegins
  16. Share a Free Application for Federal Student Aid (FAFSA) deadline reminder (October 1 through June 30th)
  17. Post for College Colors Day.

All Year:

  1. Post a countdown to college scholarship deadlines for #FridayFunday
  2. Time for #schoolshopping, what’s your top dorm room must-have?
  3. Share local scholarship information 
  4. Share approaching college application deadlines
  5. Post a throwback photo of your college experience
  6. Share a college-going tip i.e. If you’re interested in a certain major, visit your professors during office hours.
  7. Post a college-going meme 
  8. Post a college-going gif
  9. Post a gif reminder for college applications
  10. Share a calendar/deadline meme and remind students to apply 
  11. Ask followers “What’s your top questions about college”
  12. Do an #AMA about your college experience
  13. Share a tip to skip senioritis 
  14. Share a link/listicle to a college-going checklist 
  15. Share early decision and early action application deadlines and reminders.
  16. Share college application tips 
  17. Post a fun fact about the closest community college to your community.
  18. Post a fun fact about the closest four-year college to your community.
  19. Share one thing you wish you’d known about college when you were in high school
  20. Wish a “happy birthday” to your alma mater.
  21. Share a meme or gif that shows how proud you are of all your students who have applied to college
  22. Getting ready for the ACT? Don’t forget you can practice for FREE with this download http://www.actstudent.org/pdf/preparing.pdf!
  23. Share reminders about college-going workshops or events
  24. Need to register for the ACT? Find test center locations, prep information, and other helpful info here: http://www.actstudent.org
  25. Share a #MotivationMonday about what prompted you to go to college.
  26. Share a video or social post from your alma mater and encourage others to do the same.
  27. Share an encouraging quote about higher education
  28. Share a quote about perseverance.
  29. Question of the Day: Have you started your college application essays yet? What’s the hardest question for you to answer? 
  30. Question of the Day: What’s the most surprising thing you’ve seen on a college tour?
  31. Question of the Day: What’s your dream career? What’s it take to get there?
  32. #DYK Share a fact about a college on the other side of the state from your community.
  33. #DYK CFWV has a high school planning timeline so you can get college-ready as early as 7th grade. Check it out! https://secure.cfwv.com/High_School_Planning/High_School_Planning_Timeline/Introduction.aspx
  34. #DYK If you have 10 minutes, you can find out how your interests match future careers! https://secure.cfwv.com/Career_Planning/Learn_About_Yourself/Interest_Profiler/Interest_Profiler.aspx
  35. What’s one campus you’ve always wanted to visit? #WanderlustWednesday 
  36.  Not sure what path is right for you? Explore your options: https://secure.cfwv.com/College_Planning/Explore_Programs_and_Majors/Explore_Programs_and_Majors.aspx
  37. Post a gif/meme with money and share state-level financial aid opportunities from https://secure.cfwv.com/Financial_Aid_Planning/Scholarships/Scholarships.aspx
  38. Highlight a specific scholarship from https://secure.cfwv.com/Financial_Aid_Planning/Scholarships/Scholarships.aspx and encourage students to apply. 
  39. Share writing tips for college essay applications (can link to Hemingway, Grammarly, etc.) 
  40. Find scholarships! https://secure.cfwv.com/Financial_Aid_Planning/Scholarships#
  41. Share ACT/SAT study tips
  42. Tag former students and ask them to share their best college experience.
  43. Post a bucket list of things to do the summer before college. (Meet your roommate, buy books, etc.)
  44. Share a gif of a magic 8 ball, Hogwarts sorting hat, etc. “Don’t leave it up to fate. Find out which college fits you best.” https://secure.cfwv.com/College_Planning/Explore_Schools/Matching_Assistant/Matching_Assistant.aspx#/
  45. Share a song that was #1 when you started college for #TuesdayTunes.
  46. Take another look at your list of colleges, and make sure they still meet your goals! 
  47. Mark your calendars, the deadline to apply for the PROMISE Scholarship is July 1. cfwv.com/promise.
  48. Post a confused gif “Not sure how to apply for financial aid? Call the state’s financial aid hotline at 877-987-7664. for free help! 
  49. Share a post from a local community college.
  50. Highlight a technical program from a local community college.
  51. Share a post from a local college or university.
  52. Highlight a successful degree program from a local institution.
  53. Highlight a success story from your alma mater.
  54. Share a photo of all the alumni from your alma mater at your school.
  55. Share an obviously staged photo of any campus rivalries from teachers/administrators (i.e. Marshall/WVU, etc.) 
  56. Share a “student spotlight” for students who have been accepted to college/university. 
  57. Share a gif/meme encouraging students to reach out with college-going questions.
  58. Share a #TBT image of a school-organized college tour. 
  59. Share https://wvcollegeroadtrip.com/
  60. Post a trivia question about a WV college/university.
  61. Share a quote about college from a colleague.
  62. Post a trivia question about financial aid.
  63. Post a reminder about CFWV’s “homework helpers” https://secure.cfwv.com/High_School_Planning/Succeeding_In_High_School/_default.aspx
  64. Share information about the best ways to create a resume for college and scholarship applications.
  65. Share the link to the Financial Aid Wizard https://secure.cfwv.com/Financial_Aid_Planning/Your_Financial_Aid_Plan/Financial_Aid_Wizard/Financial_Aid_Wizard.aspx.
  66. Share a “how it started/how it’s going” with before you started college and now.
  67. Share reminders from WV higher ed institutions about deadlines.
  68. Encourage students to take college tours – virtual and in-person, when possible.
  69. Share a college-going meme.
  70. Share a studying gif.
  71. Share a quote about motivation.
  72. Post a picture of your alma mater’s mascot.
  73. Practice your college applications! – https://secure.cfwv.com/College_Planning/Applications_and_Transcripts/Practice_a_College_Application/Practice_a_College_Application.aspx#/
  74. It is more affordable to go to college in West Virginia than almost any other state. 
  75. Almost all West Virginia students get help paying for college through scholarships and grants, known as financial aid.
  76. Students can to school from 1-4+ years. Try to learn about the type of education needed for different careers and job options. 
  77. Students who complete a four-year college degree earn, on average, a million dollars more over their lifetime than students who stop their education after high school. 
  78. College graduates are more likely to have steady jobs. 
  79. Marshall University is named after the famous United States supreme court justice – Chief Justice John Marshall. 
  80. Students at West Virginia University get to class by taking a small train called the “P.R.T.”
  81. The mascot at WVU is a mountaineer. 
  82. Glenville State College’s mascot is the Pioneer.
  83. West Liberty’s mascot is the Hilltopper. 
  84. Concord University’s nickname is “Campus Beautiful,” because the buildings and gardens on campus are so pretty.
  85. Bluefield State College is also called “Big Blue.”
  86. WVU Tech is a partner campus of West Virginia University and it is located in Beckley. 
  87. Potomac State College is a partner campus of WVU, and it is located in Keyser in the state’s Eastern Panhandle. 
  88. Some college campuses have fitness centers, restaurants, coffee shops, swimming pools, convenience stores, and even bowling alleys and movie theaters! 
  89. Shepherd University is located in Shepherdstown, WV, a small town with just a couple of streets. But it is also only an hour and a half away from the nation’s capital, Washington, D.C.!
  90. Students can earn certificates or degrees in just one to two years by attending a community or technical college. West Virginia has ten community and technical colleges with multiple campuses.
  91. West Virginia’s public colleges and universities offer some of the lowest tuition rates in the country! 
  92. The average cost of tuition for one year at West Virginia’s public four-year colleges is approximately $7,793. 
  93. The average cost of tuition for one year at the state’s public two-year colleges is about $4,221!
  94. West Virginia provides more financial aid dollars per student than almost any other state in the nation. 
  95. Students of any age or income-level who plan to pursue a certificate program, two-year college degree program, or four-year college degree program should complete the FAFSA — or Free Application for Federal Student Aid. 
  96. The FAFSA is free to submit, available online after Oct 1, and it’s a requirement for not only federal financial aid, but also for many state financial aid programs! 
  97. West Virginia offers several grant and scholarship programs, including the PROMISE Scholarship Program, the West Virginia Invests Grant, and many more!
  98. In 2016, only 31% of West Virginians aged 25-64 held at least an associate degree. Earning your college degree opens up opportunities!
  99. Students who complete a bachelor’s degree program earn, on average, a million dollars more over their lifetime than students who stop their education after high school.
  100. During the recession, unemployment rates for college-educated workers stayed low relative to unemployment rates among those with a high school diploma or less. 
  101. College-educated adults are more likely to receive health and pension benefits and to be satisfied with their jobs, and a college education leads to healthier lifestyles.
  102. On average, the benefits of a four-year college degree are equivalent to an investment that returns 15.2 percent annually — more than double the average return on stock market investments since 1950.
  103. West Virginia’s students and parents can get free help planning, applying, and paying for college by visiting the College Foundation of West Virginia’s free college- and career-planning website available at CFWV.com.
  104. Students can practice for the ACT and SAT for FREE at CFWV.com, the state’s free college- and career-planning website.
  105. Students can apply directly to all of West Virginia’s public two-year and four-year colleges and universities through CFWV.com. CFWV.com is West Virginia’s free college- and career-planning website!
  106. Two-year or four-year public colleges or universities are regulated and funded in part by the State.
  107. An independent or non-profit college or university are organizations that do not receive direct funds from the State.
  108. A for-profit college or university is a business that provides higher education as its service. 
  109. Certificate and licensing programs are specialized plans of study that are usually intended for students planning to pursue a trade, many can be completed in a matter of months.
  110. Associate degrees are typically awarded to students who complete a two-year period of study at a college. 
  111. Bachelor’s degrees (or baccalaureate degrees) are typically awarded to students who complete a four-year period of study at a college or university.
  112. Postsecondary education is education and training beyond high school.
  113. The most common entrance exams to a four-year college, that helps to determine whether or not you are ready for college-level work are the ACT and SAT.
  114. The ACT exam comes in four parts or sections: English, mathematics, reading, and science. Scores range from 0 to 36.
  115. Both the ACT and SAT exams require you to register to take the test and pay a testing fee. 
  116. The state of West Virginia offers FREE online test prep courses at CFWV.com. 
  117. Most students do better the second time they take the ACT.
  118. Students should take a college entrance exam in their junior year to allow time in order to meet admissions and/or scholarship application deadlines and allowing them time to retake the test if desired.
  119. ACT scores are not required for two-year public colleges.
  120. A credit hour is a unit of value given to classes; often based on the number of hours a student is expected to attend class each week. Students can be considered “full-time” or “part-time” students.
  121. Twelve credit hours is typically the minimum required for full-time status for undergraduate students in West Virginia. 
  122. A student must complete at least 15 credit hours per semester in order to graduate “on time” (completing a four-year degree in four years or a two-year degree in two years). 
  123. A financial aid package is the combination of grants, scholarships, loans and work-study stipends or funds a student receives to help offset the cost of attending college.
  124. A major is a subject or discipline in which a student chooses to specialize.
  125. An “orientation” is an event hosted by a college to help new students understand the enrollment and college-going process, such as how to register for classes and how to pay tuition fees.
  126.  It is important to go to a college that has been accredited, meaning that a reputable outside organization has verified that the college meets a minimum level of quality.
  127. Application deadlines vary from school to school and program to program. For example, the general admissions deadline at a college might be April 1, but the deadline to apply for its nursing program might be February 1. 
  128.  Other than your application — the admissions office at a college will or is likely to request an official transcript, ACT/SAT scores, a résumé or list of accomplishments and activities, an essay, and a letter of recommendation. 
  129. If a student can’t afford to pay a college application fee or ACT or SAT registration fees they can talk to the school counselor or a college admissions counselor about receiving a “fee waiver.” 
  130. When deciding on a college or program students should consider: programs and majors offered; academic quality; cost and availability of financial aid; success rates; environment and campus life; and location.
  131. When deciding on a college or program students should probably ignore: their friends’ decisions; school sports records; sticker price; fancy residential facilities; and nerves/normal jitters. 
  132. Experts recommend students apply to between four and six schools – at least one “stretch” school, two “fit” schools, and one “safety” school. 
  133. A “stretch” school is highly competitive and admits very few of the total students who apply; the school intimidates the student; the student’s test scores and GPA are on the low end or just below the average range for students attending this school.
  134. A “safety” school has an “open admissions” policy, meaning that any student who meets the basic criteria outlined by the admissions office will be accepted.
  135. Most colleges and universities are public spaces and students should feel free to stop by and walk around, or set up an official tour with an admissions officer.